Launched in Late 2016, NewBrick™ Continues to Revolutionize Brick Amidst Expanding Product Offering and New Jobs Across U.S.
WEST WARWICK, R.I. (July 13, 2017) — Dryvit Systems, Inc., the leading manufacturer of exterior insulation and finish systems (EIFS) in North America, announced today that its breakthrough NewBrick™ product launched in late 2016 has been issued patent approval from the U.S. Patent Office.
Many innovative elements of NewBrick formed the basis of its patent approval. The major feature of the patent includes the horizontal alignment guide incorporated into the brick. This alignment guide automatically provides a standard 3/8 inch mortar joint between rows of brick that eliminates the need for support pans and speeds the overall application; and since NewBrick is adhesively attached, brick ties are not necessary. It’s a win/win for the construction budget and the construction schedule. Other innovations that helped secure patent approval were NewBrick’s lightweight nature and its energy efficiency especially when applied over Dryvit’s Outsulation ® Continuous Insulation (CI) System.
In addition to today’s patent approval announcement, Dryvit also announced that the horizontal alignment guide is now standard on all NewBrick shapes and sizes across all of the textures. Two new textures have also been added to the offering: wire cut and coarse cut.
At the time of its launch in late 2016, NewBrick had been installed on three initial projects. It has since been specified or installed on a number of additional buildings, including the alumni building at William Cary University in Hattiesburg, Mississippi, an Aspen Dental office in Danbury, CT; and commercial buildings in San Mateo, California, the Florida Panhandle and Brooklyn, New York.
“NewBrick has proven to be the Disruptive innovation we expected it would be,” said Dryvit President and CEO Mike Murphy. “Today’s announced patent approval will help accelerate our expanding market share as more architects, contractors and building owners take advantage of this different and very practical approach to building and design NewBrick now provides to reduce cost of construction and provide the aesthetic value of brick cladding while delivering greater energy efficiency.”
NewBrick can be installed directly over tilt-wall, precast and concrete masonry units, however the larger benefits of NewBrick can be realized when it is installed over Dryvit’s Outsulation® CI System, which provides many benefits including:
- Full system warranty for 10+ years, depending on system, including the air/water-resistive barrier
- Continuous Insulation (CI), meeting IECC requirements
- Compliance with NFPA 285 fire testing
- Compliance with California’s Title 24, Part 6 Energy Code
- Can contribute to LEED points
To help introduce NewBrick to the market, Dryvit launched a national advertising campaign earlier this year across trade publications and consumer magazines. Ads placed in Southwest Airlines’ The Magazine and Delta Airlines’ Sky Magazine feature Salt Lake City, UT architect Jory Walker AIA, Principal Architect, Beecher Walker Architect in Salt Lake City, Utah. Walker has been an early proponent of NewBrick,describing the product as “a game changer and market disrupter.”
At 1/12th the weight of traditional clay brick, NewBrick dramatically increases productivity for masons and other installers compared to clay brick, reducing installation time.
Other important cost savings associated with NewBrick include a major reduction in the amount of steel and concrete that would be needed if heavier, clay brick were used. Thanks to its lightweight design, NewBrick costs less to transport to and around the job site and is easier and safer to work with, especially on multi-story construction.
About Dryvit Systems, Inc.
Dryvit Systems, Inc. (www.dryvit.com) is the manufacturer of Outsulation®, the premier Exterior Insulation and Finish System (EIFS), in the U.S. Dryvit operates all North American manufacturing facilities to both ISO 9001:2008 and 14001:2004 standards. Dryvit is a member of, and is actively engaged in, many relevant construction-related organizations such as AWCI, EIMA, NAHB, USGBC, ABAA, AIA and CSI. Dryvit works both independently and within those organizations to promote energy efficient construction methods that create jobs, reduce reliance on non-renewable energy sources, and reduce the carbon footprint of our nation’s buildings. Dryvit is headquartered in West Warwick, R.I., and has manufacturing facilities there and in Cranston, RI, as well as in Georgia, Oklahoma, California, Canada, and Poland..